Organisations are incorporating digital strategies in the workplace to improve growth, according to an international survey.

In the recent McKinsey Global Survey more than three-quarters of executives reported that they were implementing a digital strategy for one of two reasons. The executives wanted to incorporate digital programs to create new business and adopt new tools that can be used to increase profit or build their business’s competitive advantage.

C-execs are also taking the lead on digital strategies, with 41 per cent of respondents pointing to CEOs as being in charge of the organisation’s digital agenda. There is an expectation by 57 per cent of companies that digital strategies will account for more than 10 per cent of the organisation’s overall growth.

However, certain things must be considered before these strategies are integrated into the workplace. These include limited accountability, poor understanding of potential value, organisational challenges and a lack of talent. However, more than half of the companies do not have accountability measures in place.

Lack of talent was recognised as a priority area in the survey. In order to implement digital strategies effectively, organisations need to attract and retain talent, and develop technical and functional skills in the workplace.

At a recent Gartner summit, Partha Iyengar, a vice president at Gartner, said that as corporations move forward with digital strategies, executives will need to be on the look out for talent across business sectors.

Mr Iyengar also stressed the importance of long-term business planning for implementing a successful digital strategy. In order for it to succeed, long-term goals and learning programs need to be established.

HRIS software can help organisations not only find talent but also provide training modules for staff to build capacity in necessary areas in your workplace.