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Effective Job Ad Writing: Tips and Tricks

In today’s job market, effective recruiting is more important than ever. With unemployment rates at an all-time low, job seekers have more options than ever before and are becoming increasingly selective about the positions they apply for. This means that companies need to be more strategic in their recruiting efforts if they want to attract […]
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The Connected Customer

It’s highly unlikely Ennion awoke that morning 2,000 years ago with the determined zeal to be game-changer. Little did he expect, that today’s marketing gurus would celebrate him as the world’s First Brand Manager. More likely, the ancient Roman master glassmaker probably just wanted to grow his business. Ennion determined he could better connect with […]
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Employer Branding Strategy: How to Avoid a “Faux Pas”?

Did you know that 50% of recruiters still don’t understand their own employer brands? This alarming figure translates easily the challenge organisations face to create a comprehensive employer branding strategy that will help them attract sought-after talent and resonate with current employees. Many business leaders believe naively that their organisation is an ideal place to […]
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Why HR Needs to Be More Like Marketing

Today’s rapidly evolving workplace has generated more challenges in retaining, managing & engaging staff than any other time. The Increased mobility, job selection based on social profile & your companies purpose, places significant stress on a traditional HR approach. In this regard, your company’s HR processes & policies can foster a positive reputation or damage […]
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How to Design Posters For Web and Print [Infographic]

By Sara McGuire As an HR professional, your job probably doesn’t typically involve graphic design. Odds are you’ve had to create the odd poster or informational sheet, but that’s probably the extent of it. But more and more workplaces are requiring their team members to put on different hats. This is especially true for small […]
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Introducing our new brand identity and positioning

As we launch our new brand positioning, identity system and responsive website, I am excited about the renewed energy and focus this has stirred amongst our clients and our team. This marks a significant milestone in our ongoing journey, allowing us the opportunity to reflect on everything we stand for, and everything that we aspire to […]
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Recovery in pre-Christmas confidence levels

Small businesses are generally more confident in the run-up to this year's festive season, the latest figures reveal.